Texting the CEO at 4:50am Perhaps a random reminder on an ordinary, uneventful morning run. Texting the CEO at 4:50 am. Why? Well, why not? He’s an early bird too. • • • • • This website is about our SPIRIT. To enjoy posts about our WORK, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.