Marketing’s job is to amplify the spirit of a product or service.
Why?
Because every other product or service that competes with yours is trying to do the same as you, only better.
This is the one, small-business imperative that most owners under-focus on.
Why?
Because it often always sounds like bragging.
Photo recap:
- Disney longevity
- Disney DNA
- Disney Institute
- TEDx Talk DNA
- Paradox of palm trees
- Over-focus example
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