Disney Customer Service basic, “Make eye contact and smile.”
Disney’s Seven Service Guidelines (circa 1990’s)
Spiritually out of office alert…
Assuming we have agreed our out-of-office alerts have ample opportunity for helpful details, let’s proceed farther.
What opportunities remain for going the extra inch in simple, scalable, out-of-office alerts?
Look no farther than the Employee Pillar.
History, customs, icons, values.
Can the way you craft your enterprise-wide out of office alerts embed cultural DNA?
Assuming yes, what is the low-hanging fruit?
The lamp?
“Pure Nursing”?
Galen’s colors?
Other taglines, words, images, quotes, history, values?
Our journey to understand how seemingly insignificant, robotic (even dogmatic) our out-of-office alerts are, suddenly, we see small details — important Galen details — that add Galen ‘Magic’ to the customer’s experience.
All this opportunity to surprise and delight, and it’s coming from a seemingly insignificant OOO alert.
Wow!
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