Chain of Excellence:
Common sense
Given a choice between thriving or surviving, no organization picks surviving. Jeff uses irrefutable common sense, like this example, as one of three main teaching tools. Here, he lays the organizational foundation: vibrancy, not survival, is the only goal.
Questions
What is the supreme goal of every customer interaction? Jeff uses questions, like the supreme goal, to reveal operational, cultural gaps between what is essential and what is reality. Essentials, the foundational basics, must be daily reality for vibrancy to flourish.
Paradox
Status quo. Average. Industry standards. Past practices. Meeting specifications. Tradition. Dogma. And, eventually, organizational irrelevancy. The solution, look at the opposite end of every spectrum. Jeff’s TED Talk, Why Going The Extra Mile Is A Flawed Concept: And What To Do Instead, reveals the competitive advantage of going the extra inch. Jeff’s first book, Mid Life Celebration, is the paradox of Mid Life Crisis. And his nine-season, 100-episode podcast (If Disney Ran Your Life) is the antithesis of ‘balance is a myth’.
Why this book is valuable
This book is valuable because it has no peer.
Why 7 Disney Business books?
A better question, and paradox, is why not seven Disney business books?
The best analogy i can make
If you know what should be done to move from organizational survival to organizational vibrancy, but don’t do it, you don’t really know. To know is to do. To know and not do is to not yet know.
3 tools of my trade
Ask simple, powerful questions. Look at the extreme, invisible paradox. Trust your gut with common sense.
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