There are a decent number of people who would immensely enjoy Glacier if they could hike with me and Cheryl.
The goal today is to scale the logistics pitch into a single document or deck.
You’d think by now this would be done.
Nope.
Each time there’s a logistics pitch, it’s verbal, it bounces around, it’s never comprehensive and it doesn’t offer a simple table of contents.
So whatever filter people default to in their decision making, the current way doesn’t offer it or makes it challenging to find what they need to decide.
And then there’s the part that asks people to ask which is more expensive, the cost or the regret for not spending money, time, and effort to visit.
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