Disney Institute class…
Disney’s Approach to Employee Engagement.
Thesis statement…
Culture by design, not by default.
Every organization has a corporate culture. Few (almost none) are by design.
Next, we ‘operationalize’ (form foundational corporate habits) our culture using…
Language and Symbols, Heritage and Traditions, Traits and Behaviors, Shared Values.
Then we mesh the four key tactics (in the previous sentence) with our four primary Human Resource functions:
Selection, Training, Communication, Care.
Note: i renamed them: Hire, Train, Inspire, Value.
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