What this Disney Customer Service Book will not do

Magic Kingdom Main Street and Castle view from bus
Writing from here. Pretty cool.
Magic Kingdom Main Street and Castle view from bus
September 14, 2016.

What this Disney Customer Service Book will not do:

It will not offer an easy fix; however, it does provide a simple fix.

It will not entertain you.

It will not hold your hand.

It will not answer all your questions.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

This Disney Customer Service Book is perfect for

Disney Speaker Jeff Noel writing a book on Cinderella Castle steps
Change of pace. Open-air steps. Umbrella by knee.
thunderstorm approaching Cinderella Castle
Umbrella weather.

This Disney Customer Service Book is perfect for:

People who want to change the world.

People who admire Disney’s Customer Service legendary, time-tested, world-renowned best practices.

Outliers.

Misfits.

Weird people.

High achievers.

Driven people.

Hopeful people.

Optimistic people.

Visionary people.

People who are tired of excuses.

People who are tired of regrets.

Confused people.

People who are tired of formulaic templates.

People who want someone they can implicitly trust.

Committed people.

People willing to “burn the ships”.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

What this Disney Customer Service Book is not

Magic Kingdom first aid station lobby
Magic Kingdom first aid station lobby. Perfect for someone writing a book on an iPhone.

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What this Disney Customer Service Book is not

This Disney Customer Service book is not designed for Disney history connoisseurs.

This book is not designed for Disney trivia buffs.

This book is not designed for Disney fanatics.

This book is not designed for people looking for a great story.

This book is not designed for people grasping at straws.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

Once Upon a Time in Disney Customer Service (prologue)

Magic Kingdom Flag lowering ceremony
Pre-ceremony.

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Once Upon a Time in Disney Customer Service (prologue)

No one could have predicted a cartoon company becoming the world’s preeminent customer service organization.

Walt used to rummage through his Animator’s trash cans because he was worried they might be throwing away their best work.

Walt’s attention to detail can be traced back to when he was delivering newspapers as a boy and his Father insisted Walt walk up the porch steps, open the screen door, and place the paper there.

Other newspaper boys would simply throw the paper on the porch floor.

On a cold or rainy morning, opening your front door and reaching down to get your dry paper without opening your screen door was a distinguishing customer service behavior.

Over the decades, and accelerated when Disneyland opened in 1955, Disney has architected a set of world-class customer service blueprints that focuses on one thing – exceeding customer expectations.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

Disney Customer Service Book Chapters

man writing on iPhone at Skipper Canteen
Ceiling fan is the final clue.

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Disney Customer Service Book Chapters

  1. Prologue
  2. Disney Customer Service Beliefs
  3. Why? (not what and how)
  4. Disney’s Customer Service Basics
  5. So What?
  6. Disney Customer Service Stories

Note: In 30 years as a Disney Cast Member and Leader, never once called Guests customers. Not once.

It’s kinda fun to do the impossible.

Walt Disney

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.