Disney Customer Service Beliefs

Man sitting at Disney University's outdoor break area
Disney University’s outdoor break area.

Disney Customer Service Beliefs

Treat everyone like Royalty.

VIP treatment means, Very Individual Person.

The harsh reality is that customer satisfaction is an amateur, and dangerous, goal.

When a customer’s expectations are met, when they are satisfied, there is no Magic, no wow-factor.

Disney uses four world-class customer service building blocks to consistently exceed Guest expectations.

Consistency is the hallmark of world-class service.

Your internal service quality must be a reflection of what you expect your employees to do for your customers.

Well wait, it doesn’t need to be, but imagine what your customers get when it’s not.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.