Disney Customer Service Beliefs

Man sitting at Disney University's outdoor break area
Disney University’s outdoor break area.

Disney Customer Service Beliefs

Treat everyone like Royalty.

VIP treatment means, Very Individual Person.

The harsh reality is that customer satisfaction is an amateur, and dangerous, goal.

When a customer’s expectations are met, when they are satisfied, there is no Magic, no wow-factor.

Disney uses four world-class customer service building blocks to consistently exceed Guest expectations.

Consistency is the hallmark of world-class service.

Your internal service quality must be a reflection of what you expect your employees to do for your customers.

Well wait, it doesn’t need to be, but imagine what your customers get when it’s not.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

What this Disney Customer Service Book will do

exhausted Guest resting on ground in Magic Kingdom
Exhausted Guest resting on ground in Magic Kingdom.

What this Disney Customer Service Book will do:

It will offer a simple fix: however, it will not provide an easy fix.

It will intrigue, rather than entertain, you.

It will reveal Disney’s Customer Service cultural architecture.

It will answer, “where do we start” by providing Disney’s Customer cultural blueprints.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

What this Disney Customer Service Book will not do

Magic Kingdom Main Street and Castle view from bus
Writing from here. Pretty cool.
Magic Kingdom Main Street and Castle view from bus
September 14, 2016.

What this Disney Customer Service Book will not do:

It will not offer an easy fix; however, it does provide a simple fix.

It will not entertain you.

It will not hold your hand.

It will not answer all your questions.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

This Disney Customer Service Book is perfect for

Disney Speaker Jeff Noel writing a book on Cinderella Castle steps
Change of pace. Open-air steps. Umbrella by knee.
thunderstorm approaching Cinderella Castle
Umbrella weather.

This Disney Customer Service Book is perfect for:

People who want to change the world.

People who admire Disney’s Customer Service legendary, time-tested, world-renowned best practices.

Outliers.

Misfits.

Weird people.

High achievers.

Driven people.

Hopeful people.

Optimistic people.

Visionary people.

People who are tired of excuses.

People who are tired of regrets.

Confused people.

People who are tired of formulaic templates.

People who want someone they can implicitly trust.

Committed people.

People willing to “burn the ships”.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

What this Disney Customer Service Book is not

Magic Kingdom first aid station lobby
Magic Kingdom first aid station lobby. Perfect for someone writing a book on an iPhone.

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What this Disney Customer Service Book is not

This Disney Customer Service book is not designed for Disney history connoisseurs.

This book is not designed for Disney trivia buffs.

This book is not designed for Disney fanatics.

This book is not designed for people looking for a great story.

This book is not designed for people grasping at straws.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.