Disney instinct closely resembles authenticity

Disney Customer Service Speakers
Photo: Marcello de Moraes Martins, 2013

 

Young Disney World Guest
Photo: Marcello de Moraes Martins, 2013

 

Disney Customer Service Speakers
Photo: Marcello de Moraes Martins, 2013

 

Magic Moments are relatively unremarkable to the giver.

Flipping through Super Bowl photos stumbled upon a Magic Moment caught (unknowingly) by a Disney Institute participant.

We were walking down the hall and a young Guest asked for one of the pins on the Disney Cast Member’s lanyard. Pin trading requires a one-for-one trade. This little boy had none.

Disney’s Standard Operating Guideline leaves room for Cast judgement. Knowing the boy’s Father was watching how this would be handled, without hesitation, the boy was allowed to take his pick.

Quietly and briefly, the Cast Member let the Dad know how it officially works so he wouldn’t be disappointed down the road.

Never knew Marcello caught it on film.

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Unscripted and unexpected is a subconscious habit at Disney

Walt Disney World's Casting Center Building
Walt Disney World’s Casting Center Building.

 

A Disney Magic Moment at Casting
A Disney Magic Moment at The Disney Casting Center, yesterday.

 

Having fun at the Disney Casting Center
Donna’s husband Doug, having fun as we left the building. It’s easy to become a kid again at Disney.

 

They truly live to serve others.

Disney Cast Members are simply the very best customer service advocates in the world. The only request yesterday was for a simple, “Happy birthday, Donna” when we arrived.

It started there, but didn’t end there.

The three Disney Cast Members added (on their own) a very enthusiastic, and coordinated birthday welcome.

And while i was distracted by running into (and chatting with) two colleagues from Resort Operations days, the three also surprised Donna with a phone call from Goofy, who wished Donna a happy birthday too.

Unscripted and unexpected equals surprised and delighted.

And while intended for Donna, the ripple effect impacted at least 10 people vicariously.

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