Dear Ms. Marisol Fitch

Disney Customer Service keynote speaker
January 2016.


Dear Ms. Marisol Fitch,

i probably shouldn’t be telling you this.

i have first hand experience in dealing with Florida Hospital.

And my personal findings over the past five years are staggering.

i’m convinced a 100-bed Florida Hospital facility would be a miracle in my community, Horizon West. Horizon West is a 23,000 acre planned development on Walt Disney World’s North and Northwest border.

It would be Horizon West’s first and only hospital.

It will serve an area of explosive and dense growth.

Having their hospital become a reality, well, it’s pretty easy to connect the dots or do the math as they say.

In layperson’s terms, “it’s a no-brainer”.


Here’s the part that’s staggering. As a recently retired 30-year Disney leadership veteran, including the final 15 years speaking to over one-million people and nearly 2,000 different organizations through Disney Institute, only one organization was able to accomplish a remarkable feat.

Florida Hospital.

In the five years i’ve been associated with Florida Hospital’s leadership and staff, which includes about 3,000 employees, hundreds of leaders and physicians during “Patient Care initiatives” at their downtown Orlando, Winter Park, and most recently Winter Garden facilities i witnessed something rare.

They are the only company where every single person in the organization can articulate the mission immediately and without hesitation.

Stunning, actually.

Verbally, publicly, and simultaneously (from dozens to hundreds at a time) speak their Mission without a moment of hesitation.

Normally when i ask an audience to do this all you can hear are crickets.


Embarrassing, deafening silence.

“To extend the healing ministry of Christ” doesn’t require you to be Christian, it only requires you to be filled with compassion.




Think of your personal job and the jobs of all the people in your organization. It’s literally impossible to get everyone the same page, no?

Not at Florida Hospital.

Living (since 1992) six miles south in Royal Ranch Estates, i cannot wait to feel the security of a “neighborhood”, world-class Hospital.


• • • • •

This website is about our SPIRIT. To enjoy posts about our MONEY, click here.


My Son’s Pain Update

Last night after delivering a Web Seminar, I picked up our third-grade son, like every other day. Except Wednesday, we have Catechism.

He’s a student and I’m a junior assistant deputy teacher. Miss Jane runs the class, and I sort of help by staying out of the way and pitching in here and there.

Anyway, our routine is a drive-through fast food place for dinner, eat on the way and in the parking lot. Clean ourselves up a bit. Class 6:30 – 7:45PM. Head home.

Our son could barely walk on his right leg, so we did not go.

We never know when he will have pain, where he will have pain (it migrates all over his body), or how long it will last.

It’s just a part of our landscape. We simply do the best we can, and keep moving forward.