How Does Disney Serve?

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Leadership self-reflection.

How Does Disney Serve?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied?



A world-class customer service framework must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your customer service framework being intentional and relentless about clearly outdistancing your competition.

Now imagine aiming for solid customer “satisfaction” scores on your surveys.

Satisfaction is not the goal.

Exceeding expectations is the goal.

World-class customer service is the goal.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.