Tag: Service

What you are about to read was written years ago. It is part of my Disney Customer Service Insights book. It is randomly being shared today…

Ask four questions to have more empathy in your marketing:

1. What does this person believe that you don’t believe?
2. What do they see that you don’t see?
3. What do they want that you don’t want?
4. What do they care about that you don’t care about?

What does this person believe that you don’t believe?

They believe impossible really is.
They believe it could fail.
They believe failing will ruin their career.

What do they see that you don’t see?

They see roadblocks, obstacles, and impossibility.
They see a gamble, a risk, and a landscape of uncertainty.

What do they want that you don’t want?

They want to be able to turn back the clock and start over?
They want a miracle.
They want to be able to forget they ever had this problem.

What do they care about that you don’t care about?

They care about not failing.
They care about their career.
They care about stability.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

Remember the trail lesson about initiation and self-worth.

Literally every person you said hello to said hello back.

Literally every person you didn’t initiate a greeting with didn’t say hello.

Same lesson from two years ago.

Remember as you walk around campus this week, and every week.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

.think .differently

i create hope where it doesn’t exist. i use questions, paradox, and common sense to help people solve their unsolvables.

i enable people to change what they see, and in doing so, what they see changes.

This potentially changes everything.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.