Disney’s Single Biggest Customer Service Success Secret Revealed

disney speaker Jeff Noel sitting on chair at Disney Resort
Creative selfies.
disney speaker Jeff Noel sitting on chair at Disney Resort
It ain’t the Magic that makes it work, it’s the work that makes it Magic.

Disney’s Single Biggest Customer Service Success Secret Revealed

Disney over-focuses on the same things others under-focus on or ignore.

Disney’s Customer Service banks on being intentional where others are unintentional.

This is the key to Disney’s long-term success.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

The Four World Class Customer Service Basics, Disney Style

Man typing on iPhone
Next to Chef Mickey’s.

The Four World Class Customer Service Basics, Disney Style

The four customer service basics will be revealed in the book.

For now, here are some thought-starters:

Never get bored with the basics.

Focus and discipline.

Excellence.

Exceeding expectations.

All day.

Every day.

Never be satisfied.

The road to excellence has no finish line.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

If Customer Service, Disney Style, doesn’t make perfect sense, nothing i say will matter

someone typing on iPhone closeup
Trash can acts to protect Guests, and me, from an accident.

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If Customer Service, Disney Style, doesn’t make perfect sense, nothing i say will matter

When you believe in something all the way, no convincing is necessary. When you don’t, no amount of convincing will be enough.

If what Disney Customer Service delivery does, how it’s done, and why it’s done doesn’t make perfect sense, no amount of my content will ever be enough to convince you.

The good news?

It’s not worth it for either of us to convince the other of anything different.

There’s irrefutable evidence in the form of historical Customer and Employee loyalty that needs no defense.

That said, may you and your business endeavors bring you the personal vibrancy and organizational vibrancy every great leader dreams of.

Ps. In the off chance, you’re feeling compelled to take a risk, the worst that will happen is you’ll have lost an hour of your life to “what might have been.”

An hour.

Two 30-minute “Friends” reruns. Almost makes the chance seem worth it, no?

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

The Why of Disney Customer Service

Book storyboard

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The Why of Disney Customer Service.

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Why does Disney focus on delivering world-class customer service?

Here’s how easy the answer is; if you could only pick one of these two, which would you pick?

  1. Consistently exceeding customer expectations at every touchpoint.
  2. Focusing on meeting customer expectations and occasionally exceeding expectations.

Sometimes, the answer is that obvious.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

Disney Customer Service Beliefs

Man sitting at Disney University's outdoor break area
Disney University’s outdoor break area.

Disney Customer Service Beliefs

Treat everyone like Royalty.

VIP treatment means, Very Individual Person.

The harsh reality is that customer satisfaction is an amateur, and dangerous, goal.

When a customer’s expectations are met, when they are satisfied, there is no Magic, no wow-factor.

Disney uses four world-class customer service building blocks to consistently exceed Guest expectations.

Consistency is the hallmark of world-class service.

Your internal service quality must be a reflection of what you expect your employees to do for your customers.

Well wait, it doesn’t need to be, but imagine what your customers get when it’s not.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.