It means you must be prepared to give your best away for free, and not be afraid or embarrassed to promote yourself until the Tribe is big enough and passionate enough to spread the message for you.
Do you blog? Do you read blogs? Do you hope to one day have a blog? Did you have a blog, but stopped because very few people read it?
Know what the biggest challenge is to staying motivated to write blog posts? Marketing. Some do this in the form of writing posts that are rich in keywords that search engines will find.
That’s like a band that has to perform music to sell records, instead of playing music they love. The temptation, and the choice, is always there.
I write for the Tribe, not for SEO. You’ll spread the ideas better and faster than keywords. Not sure what I’m talking about? That’s ok. Trust me, these blogs are “Real Life In Real Time”, offering Hope and authenticity.