As a small business owner, there is friction from the Marketing side of your (business) life.
Marketing is how others learn how you can help them. And people who need help want an expert, if possible (it should always be possible).
So when you do things that elevate your craft to certain levels – when you achieve remarkable milestones and accomplishments – Marketers must let others know.
It would be a disservice to keep credentials and brand identity strengths from becoming public knowledge.
This is why humility can seem like a foreign concept to people who run their own business.
You get this, right?
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